POPIA Privacy Policy Statement
1. Introduction
Live Asset Capital (Pty) Ltd ("Live Asset Capital", "we", "our" or "us") is committed to protecting the privacy and personal information of our clients, investors, business partners, suppliers, employees and website users.
This Privacy Statement explains how we collect, use, store, disclose and protect personal information in accordance with the Protection of Personal Information Act, 2013 (Act No. 4 of 2013) ("POPIA").
By engaging with Live Asset Capital or using our website, you acknowledge that your personal information may be processed in accordance with this Privacy Statement.
2. Personal Information We Collect
Depending on the nature of our relationship with you, we may collect and process personal information including:
- Full names
- Identity or passport numbers
- Company information
- Contact details including telephone numbers and email addresses
- Physical and postal addresses
- Banking and financial information
- Tax information
- Employment and professional details
- Investment and financing information
- Communications and correspondence
- Website usage information through cookies and analytics
We only collect information that is necessary for legitimate business purposes.
3. Purpose of Collecting Personal Information
We process personal information to:
- Provide asset finance and investment-related services
- Evaluate funding and financing applications
- Perform due diligence and compliance checks
- Manage client relationships
- Enter into and administer contracts
- Process payments and invoices
- Comply with legal and regulatory obligations
- Improve our products and services
- Respond to enquiries
- Communicate important updates
- Conduct internal reporting and risk management
We will only process personal information for lawful and specified purposes.
4. Lawful Basis for Processing
Personal information is processed where:
- you have provided consent;
- processing is necessary to perform a contract;
- processing is required by law;
- processing protects a legitimate interest of the data subject; or
- processing is necessary for the legitimate interests of Live Asset Capital.
5. Sharing of Personal Information
We may disclose personal information where necessary to:
- Banks and financial institutions
- Auditors and professional advisers
- Legal advisers
- Regulatory authorities
- Government departments
- Credit bureaux where applicable
- Service providers acting on our behalf
- Technology and cloud service providers
All third parties are required to maintain appropriate confidentiality and security standards.
We do not sell personal information.
6. Information Security
Live Asset Capital implements reasonable technical and organisational measures to protect personal information against:
- unauthorised access;
- loss;
- misuse;
- disclosure;
- alteration; and
- destruction.
These measures include secure systems, access controls, password protection, encryption where appropriate and regular security reviews.
7. Retention of Information
Personal information is retained only for as long as:
- required to fulfil the purpose for which it was collected;
- required by applicable legislation;
- necessary to protect our legal rights; or
- required for legitimate business purposes.
Once no longer required, information will be securely destroyed or de-identified.
8. Your Rights
Subject to POPIA, you have the right to:
- access your personal information;
- request correction of inaccurate information;
- request deletion where legally permissible;
- object to certain processing;
- withdraw consent where processing is based on consent;
- lodge a complaint with the Information Regulator.
Requests may be submitted using the contact details below.
9. Cookies
Our website may use cookies and similar technologies to improve user experience, analyse website traffic and enhance functionality.
Users may disable cookies through their browser settings; however, this may affect certain website functionality.
10. International Transfers
Where personal information is transferred outside South Africa, Live Asset Capital will ensure that appropriate safeguards are in place and that such transfers comply with POPIA.
11. Changes to this Privacy Statement
We may update this Privacy Statement from time to time.
The latest version will always be published on our website.
12. Contact Information
For questions regarding this Privacy Statement or the processing of personal information, please contact:
Information Officer
Live Asset Capital (Pty) Ltd
Email: hello@liveassetcapital.co.za
Website: www.liveassetcapital.co.za
13. Complaints
If you believe your personal information has not been handled in accordance with POPIA, you may lodge a complaint with the South African Information Regulator.
Information Regulator (South Africa)
Email: enquiries@inforegulator.org.za
Website: https://www.inforegulator.org.za
Telephone: 010 023 5200
Effective Date: 1 August 2026
Version: 1.0